Role:
concept, art direction, design, photography
Client:  
New Covent Garden Soup
Agency: 
Nonsense
Media: 
social content: film, short films, posts

Brief:
With a low budget, create a social media awareness of the Great British Soup competition that lasts 3 months.
Idea:
We created a parody of famous food reality shows (think Great British Bake Off or Masterchef). Then we challenged viewers to create a flavoursome new soup recipe based on our inspirational ingredients.
Social
Each ingredient was introduced through a quick top-tips video. To keep the campaign running, we bamboozled our fans on social media with curiosities, health facts and cool hacks..
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