Creating a social media awareness of the Great British Soup competition that lasts for 3 months. Having limited budged, we’ve created a parody of famous food reality shows (think Great British Bake Off or Masterchef). Then challenged viewers to create a flavoursome new soup recipe based on our inspirational ingredients.
Role:concept, art direction, design, photography
Media:social content: film, short films, posts
Client:Nonsense for New Covent Garden Soup
SOCIAL
Each ingredient was introduced through a quick top-tips video. To keep the campaign running, we bamboozled our fans on social media with curiosities, health facts and cool hacks..
